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Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement…

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Someone shares their experience with your brand on social media and tags you in it. You can instantly…

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It’s the start of a new year and time to make our annual predictions for how we believe…

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Managing an Instagram account for your business is an important and challenging undertaking. You’re going up against hundreds…

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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

We often talk about digital marketing—and influencer marketing specifically—as a new paradigm in the advertising game. The traditional methods don’t work anymore, Amscan 541698 Square Plate Disney Beauty And The Beast Collection Party Accessory 48 Ct. Multicolorwe say, and those stubborn guards of the old school who scoff at this...

In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

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Slowly but surely, small businesses are getting their chance to give influencer marketing a shot. In its early days, Herschel Survey Kids, blueeprint Breakersinfluencer marketing was strictly the domain of large brands with household names (and house-sized marketing budgets to...

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